eCommerce Recruiter Blog

Topics in eCommerce Recruiting and Digital Marketing Recruiting by Jerry Bernhart, Bernhart Associates Executive Search, LLC.

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The Growing Demand for B2B Digital Marketing and Ecommerce Specialists

By | October 29th, 2017|Digital Marketing|

People often ask me: What trends am I seeing these days in the recruitment and hiring of digital commerce leaders? One definitely stands out: The steady rise in B2B digital marketing and ecommerce hiring. McKinsey reports that two-thirds of businesses surveyed said digital engagement of customers is among their top three strategic priorities. Look at [...]

As CRM Enters its Third Decade, Demand for the Vice President of CRM is as Strong as Ever

By | October 29th, 2017|Digital Marketing|

As I embark on yet another search for a Vice  President of CRM, I once again observe the growing, widespread adoption of CRM as a top strategic business priority. When I first started recruiting in this space in 2001, the acronym CRM was about as well known as API. We can all thank Fred Newell, [...]

Digital Marketing and Ecommerce Career Profression

By | October 29th, 2017|Digital Marketing|

Many are aware that I schedule counseling sessions on Clarity.fm where I offer suggestions on resume construction and LinkedIn profiles, as well as digital marketing and ecommerce career progression. I am often asked: What is the one question candidates ask me the most? This one, BY FAR: “I feel stuck. How do I get to [...]

Success As a Loyalty Marketer

By | October 29th, 2017|Digital Marketing|

Not sure what it is, but I've been receiving steady calls and emails from companies that are currently on the hunt, or thinking about launching a search, for a Loyalty marketer, both Manger and Director-level. People not very familiar with loyalty marketing often confuse it with CRM. It's sort of like comparing utility trucks and [...]

Digital Marketing Jobs: Building the Utimate Marketing Team. Target Marketing Interviews Jerry Bernhart

By | July 2nd, 2017|Digital Marketing|

For those who may not have seen it, Target Marketing recently published a cover story on what to look for when filling key digital marketing jobs and building your marketing dream team. The very insightful piece was written by Heather Fletcher, who is Senior Content Editor at Target Marketing (NAPCO Media) and a freelance reporter [...]

New DMA Research Sheds Light On Important Digital Marketing Skills Required for Success

By | July 2nd, 2017|Digital Marketing|

“Information doesn’t travel at the word of mouth anymore. It travels at the speed of light.”    -Andy Russell, DMA Board Member and Founder of Trigger Media and Inside Hook What a great quote from Andy. Not only is information traveling at the speed of light, but that data beam is bending and twisting and heading into directions [...]

Digital Marketing and Ecommerce Recruiting Trends: A Report from the Trenches

By | June 25th, 2017|Digital Marketing|

As I close the books on Q2, I’m looking back on a quarter that was considerably more active than normal. Typically after the holidays, activity on the executive search front tends to ratchet down for a month or so while everyone catches their breath. Not so in the world of digital commerce this year. The [...]

Future of the Chief Marketing Officer: The Growing Importance of “Technology-Speak”

By | June 25th, 2017|Digital Marketing|

Even after more than 25 years of recruiting C-level marketers, each time I place one I learn a lot. I learn not just what skills and qualities companies are looking for in these captains of commerce, but I also glean valuable insight into why candidates fail to make the final cut. You’ll find plenty of [...]

Rethinking the Digital Marketing Job Description: Don’t Rely on “Must Haves”

By | June 25th, 2017|Digital Marketing|

It’s a rare hiring manager who doesn’t tell me that he or she wants the best and the brightest candidate for their open positions. Of course. No one wants to settle for second banana. Problem is, a traditional digital marketing job description with its shopping list of required qualifications and specific platform "must haves" can [...]

Your Digital Marketing Career: Making the Resume “Black Hole” a Little Less Black

By | June 25th, 2017|Digital Marketing|

A lot can happen in 30 years, particularly when it comes to technology in the recruiting industry. In the late 1980’s, there WAS no technology. There WAS no such thing as a digital marketing career.  State of the art was 3X5 index cards in plastic boxes. That was pretty much my “Salesforce” of the day [...]