Vice President of Loyalty

Company:
Univision Communications is the leading Hispanic media company in the
United States. Our portfolio includes Television, Radio, and Interactive offerings that
entertain,inform and empower. Our television operations include the Univision,
TeleFutura, and Galavisión networks, as well as the Univision Television Group with 64 stations. Univision Radio has 68 stations. Univision Interactive Media includes
Univision.com and Univision Móvil. Univision Communications is headquartered in New York, with network operations in Miami and sales offices nationwide. Univision is headquartered in New York, with network operations in Miami and sales offices
nationwide.

Franchise Development & Strategic Partnerships group (FDSP):
FDSP leverages Univision's company-wide assets and capabilities to build complementary new businesses. The group includes Financial Services, Licensing, and Live Events businesses as well as Strategic Partnerships, with additional initiatives in development.

Description:
Vice President, Loyalty Program is an exciting new position which will: 1)
develop and deploy a loyalty program for Univision customers, which includes
compelling benefits, discounts, and rewards, 2) manage the program to maximize
revenue, profit, and customer satisfaction, 3) develop and manage distribution channels
(web, phone, events, retail, etc) to acquire new customers, and 4) orchestrate the
activities of various internal and external parties to build and run the program. The
ultimate objective of the role is to create acquisition, usage and loyalty behaviors which
allow the business to achieve its financial goals.

Key Responsibilities:
… Develop and deploy a loyalty program, based on a thorough understanding of
Univision customers' needs, the capabilities of Univision's media platforms and
other assets, product economics, and organizational/operational feasibility
… Manage the program to optimize acquisition, revenues, profit, and customer
satisfaction
… Orchestrate various internal and external parties to build and run the program,
including the development of compelling offers, discounts, and other benefits
… Create and manage distribution channel capabilities to cost-effectively acquire
new customers, including web, phone, events, retail, etc
… Conduct customer research and monitor competitive and industry activity to
determine appropriate actions for Univision

Qualifications
… Talented loyalty professional with 3 to10 plus years of experience developing and
managing loyalty programs, ideally with a profit center orientation
… Skilled in assessing the needs of targeted customers and then developing
successful programs and distribution channels, using a combination of data and
intuition
… Experience assembling offers, discounts, and other benefits through partners,
vendors, and other external parties
… Comfort with online and mobile product development and marketing
… Track record driving results in terms of implementing the recommendations,
which have been developed
… Experience managing people both directly and indirectly
… Thought leadership and communication skills
… Self-starter who is flexible, can manage through ambiguity, and is comfortable
working in an entrepreneurial environment within a larger organization
… Collaborative team player
… Preference given to candidates who are fluent in Spanish and/or have intimate
understanding of Hispanic consumers