eCommerce Recruiter Blog

Topics in eCommerce Recruiting and Digital Marketing Recruiting by Jerry Bernhart, Bernhart Associates Executive Search, LLC.

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The Vice President of Digital Marketing Comes of Age

By | November 26th, 2017|Digital Marketing|

No doubt about it- 2017 has been a banner year for digital marketing and ecommerce candidates at the VP level. The number of searches I conducted was up considerably over 2016 with the majority of them newly created roles rather than just replacements, which of course speaks to the growing importance of digital commerce in [...]

Making the Resume “Black Hole” a Little Less Black for Digital Marketers

By | June 25th, 2017|Digital Marketing|

A lot can happen in 30 years, particularly when it comes to technology in the recruiting industry. In the late 1980’s, there WAS no technology. State of the art was 3X5 index cards in plastic boxes. That was pretty much my “Salesforce” of the day when it came to CRM. On the candidate side, I greeted [...]

Jerry Bernhart Featured in the April Edition of Internet Retailer

By | April 6th, 2017|Digital Marketing|

I am proud to be featured in the April, 2017 edition of Internet Retailer: "What Qualities Online Retailers Seek" digital marketing recruiter, ecommerce recruiter, e-commerce recruiter, marketing recruiter, CRM recruiter, CMO recruiter

Must-Have Skills for Success in Digital Marketing in 2017

By | January 2nd, 2017|Digital Marketing|

This past year, I placed more Digital Marketing Managers, Directors and VP’s than all other categories combined. As businesses continue to shift marketing budgets away from traditional advertising and into digital, the demand for digital marketing SME’s has never been greater. Organizations are hungry for candidates who are well grounded in the fundamentals of online [...]

Making Your B2B Digital Marketing Excel

By | November 6th, 2016|B2B Digital Marketing|

Most of the US economy is driven by consumer spending as opposed to B2B or BtoG (government), so B2C commands the lion share of ecommerce and digital marketing spend. But as I look back on 2016, fully half of the searches I conducted this year for ecommerce and digital marketing leaders were B2B, and in [...]

Going “Wide” In Your Online eCommerce Recruitment Strategy

By | October 30th, 2016|Digital Marketing|

The new President and CEO of Procter & Gamble is not exactly the first person you think of when the topic turns to developing a recruiting strategy to attract the best talent in digital marketing and ecommerce. Not to belittle his accomplishments, of course. Roger Taylor worked his way up to the top job at [...]

Digital Marketing and Ecommerce Hiring Trends

By | September 4th, 2016|Digital Marketing, eCommerce|

Ever wonder how long digital marketers and ecommerce specialists stay in one job? It’s something I think about often, and one of these days I’m going to do what I did back in 2009 when I tried to answer that same question. Many of you with more traditional direct marketing backgrounds may or may not [...]

Want To Get The Most From Your Digital Marketing Investment? Make Sure You’re “All In.”

By | August 8th, 2016|Digital Marketing|

Recently a candidate reported back after an interview for a senior digital marketing leadership role with a client of mine, and she was still asking lot of questions. That’s a good thing. I want my candidates to ask lots of questions to fully understand the scope of the role, reporting relationships, company culture, among many [...]

Ecommerce Manager Job Description: Some Tips From The Trenches

By | July 14th, 2016|eCommerce|

Today I received a job description from a client for an Ecommerce Manager (actually, it was spelled “E-Commerce” Manager, but don’t get me started on AP style rules!). Nothing unusual there, except that it was exceptionally well-written. I think I write a pretty mean job spec myself. I’ve been writing them since the dawn of [...]

Welcome to the Bernhart Associates Blog

By | July 6th, 2016|Digital Marketing, eCommerce|

Jerry Bernhart  is proud to be widely recognized as a “thought leader” in matters related to jobs and career development in ecommerce and digital/multichannel marketing.  This section features dozens of original and timely blog postings offering unique insight and fresh perspective on hiring key talent in these highly specialized fields.  We hope you’ll find these [...]

Facing Digital Disruption? Hire a Disruption Buster

By | July 3rd, 2016|Digital Marketing|

During the course of any given week I read dozens of job descriptions for digital marketing and ecommerce leaders. For the most part they’re very well-written, drafted by owners and other stakeholders who’ve become pretty savvy when it comes to online marketing. In fact, many of them who contact my office are actually doing part [...]

The Growing Need for Chief Digital Officers (aka “Cultural” Digital Officers)

By | June 12th, 2016|Digital Marketing|

With the recent completion of a Chief Digital Officer search, I thought it would be timely to examine the growing demand for CDO’s, and how success in these senior leadership roles is defined. I know that among the IR-500,  about a half-dozen e-tailers have added this position in the past year or so. The one [...]

The Vice President of Ecommerce: Wizards of the Modern Marketing Era

By | June 11th, 2016|eCommerce|

For the first time, I am recruiting and placing ecommerce leaders who are card-carrying members of the 15 year-club, those who have at least 15 years of experience or more with dot-coms.  I am matching them up with a growing number of businesses that are asking for a different kind of ecommerce talent.  Five years [...]

The Challenges of Creating a Digital Culture

By | May 7th, 2016|Digital Marketing|

Recently I sat down with the President of a small B2B company about the need to hire a new digital product leader. The role represented a whole new level of leadership in digital product development for this particular business, so making the right cultural fit was mission critical (which is why I spent time on-site [...]

The “Softer” Side of Data Science

By | April 5th, 2016|Data Science|

Recently, McKinsey & Company issued a report entitled “Using marketing analytics to drive superior growth.”  Marketers already know how the development of more advanced analytical tools in recent years has given them a big boost in their decision-making firepower. But this particular report had a talent angle to it, which of course caught my attention. [...]

The (Un) Told Stories of the Marketing VP: A Recruiter’s Perspective

By | February 6th, 2016|marketing|

A lot has been written recently- white papers, research reports, cover stories, you name it- about the skills and abilities required for success as a modern marketer and the competencies that will be needed in the future. As a recruiter who has placed nearly three dozen Vice Presidents of Marketing in the past several years- [...]

The State of the Union in Digital Marketing and Ecommerce Is….. Good!

By | January 17th, 2016|Digital Marketing, eCommerce|

In the spirit of President Obama's State of the Union address last week,  I’m here to tell you that as a recruiter who has specialized in the marketing field for some 27 years, the state of the union- as far as employment goes in the fields of ecommerce and digital marketing- is sound. In fact, it's [...]

The Transformational Power of Ecommerce and Digital Marketing

By | January 2nd, 2016|Digital Marketing, eCommerce|

Last week I sat down with a retail client to talk about a new digital leadership position they’re creating in 2016. Mind you, we're talking about a brand that has been around for nearly 75 years, and like many employers that contact my office the leaders of this particular business find themselves standing at a crossroads: Either continue opening [...]

What Employers Will Be Looking For in Digital Marketers in 2016

By | December 20th, 2015|Digital Marketing|

Each year at this time, I like to look back on the year just passed and reflect on the candidates I placed into ecommerce and digital marketing positions, and what it was that made them attractive to the employers who hired them.  They came in at all levels, from President and CEO to individual contributors.  They [...]

What To Look For When Hiring Senior CRM Leaders

By | December 5th, 2015|CRM|

Recently I received a call from a nationally known financial services firm we all know, and they were interested in talking with me about a search for a Director of CRM, their first such hire. What they really needed was a VP, but they just didn’t know it yet.  That would have been the perfect [...]

The Battle for Digital Marketing Managers Heats Up

By | November 1st, 2015|Digital Marketing|

Thinking about your hiring needs for 2016?  If you're thinking about hiring a manager-level digital marketer- roughly 7-10 years experience- you should start thinking about it now. CareerCast has released its list of jobs that it predicts employers will have the most difficulty filling next year, and it comes as no surprise that Marketing Manager [...]

What To Look For When Hiring An Ecommerce Leader

By | October 2nd, 2015|eCommerce|

The ecommerce leader is the chief steward of the organization's electronic storefront (transactional website). Their goal is to drive new traffic, create and deliver an online experience that will endear users to the brand, and turn visitors into customers while maximizing overall profitability of the online business. The responsibilities of the ecommerce "czar" are wide [...]

Hiring for Cultural Fit: One Key Question You Must Ask

By | September 12th, 2015|Cultural Fit|

Do you rely largely on "gut feel" when determining whether or not a candidate is a good fit with your organization's culture?  Many of my clients have told me they do. At many companies, human resource managers use behavioral-based questions to help detect cultural fit.  But because hiring managers can put their individual stamp on [...]

Defining Excellence in the Marketing C-Suite

By | August 16th, 2015|Executive Level|

Look up the word "change" in the dictionary, and you just might redirected to see "Chief Marketing Officer." As if the role of the CMO isn't big enough, the responsibilities of the modern CMO continue to evolve and broaden. All you have to do is look at a typical CMO job description. Ten years ago, [...]

The 10 Habits of Highly Effective Digital Marketers

By | May 2nd, 2015|Digital Marketing|

Companies are paring back their budgets on traditional advertising and allocating more marketing dollars to digital. In many organizations, digital marketing now accounts for the majority of their marketing spend.  Traditional ad campaigns are increasingly offering extended content on the web. Practically every print ad, catalog, and television commercial is driving customer engagement online. As [...]

What Makes A Good Multichannel Marketer?

By | March 14th, 2015|marketing|

In my corporate presentations on talent management, I talk a lot about the value of “A” talent. These are the individuals who personify the gold standard of exceptional performance and distinguish themselves by consistently delivering outstanding results and inspiring and motivating others. Ranked against their peers, they represent the top 20% of the multichannel marketing [...]

Tales From the Black Hole: Three Decades of Executive Search

By | November 26th, 2017|Digital Marketing|

Next week, CNBC premiers a new series called “The Job Interview.” It brings viewers inside the office as real employers conduct real interviews with real candidates. If the producers need any show ideas, I would be an excellent script advisor. After nearly three decades as an independent recruiter and more than 550 placements, there isn’t [...]

Transitioning from Agency to Brand side in Digital Marketing

By | November 24th, 2017|Digital Marketing|

As a digital marketer, you have multiple options when it comes to your career path: Agencies, brands, or going your own way. The go-it-alone crowd is still a small minority. Most marketers will find themselves either working on the agency/services side, or on the client side. In my book, “Careers in Ecommerce and Digital Marketing,” I [...]

Interview Prep: Know the Basics of Marketing Automation.

By | November 20th, 2017|Digital Marketing|

Recently a Director-level digital marketing candidate I’ve been working with wanted to know if she should take classes to learn more about marketing automation. Her question went something like this: “Should I take classes to become a power user of specific marketing automation tools such as Marketo or Eloqua to help improve my chances of [...]

Holiday Hiring in Digital Commerce: The Most Wonderful Time of the Year

By | October 29th, 2017|Digital Marketing|

You might think that the last few months of the year would be a slow time for recruiting and hiring digital marketing and ecommerce leaders. After all, for many businesses, particularly those that sell consumer products, the crazy season is about to begin. But you might be surprised to know that the October through December [...]

B2B Digital Commerce Marches Forward

By | October 29th, 2017|Digital Marketing|

People often ask me: What trends am I seeing these days in the recruitment and hiring of digital commerce leaders? One definitely stands out: The steady rise in ecommerce and digital marketing in the world of business-to-business. McKinsey reports that two-thirds of businesses surveyed said digital engagement of customers is among their top three strategic [...]

CRM is Alive… and Thriving!

By | October 29th, 2017|Digital Marketing|

As I embark on yet another search for a VP of CRM, I once again observe the growing, widespread adoption of CRM as a top strategic business priority. When I first started recruiting in this space in 2001, the acronym CRM was about as well known as API. We can all thank Fred Newell, who [...]

Acheiving Career Progression in Digital Marketing and Ecommerce

By | October 29th, 2017|Digital Marketing|

Many are aware that I schedule counseling sessions on Clarity.fm where I offer suggestions on resume construction and LinkedIn profiles, as well as share my observations on someone’s career trajectory. I am often asked: What is the one question candidates ask me the most? This one, BY FAR: “I feel stuck. How do I get [...]

Success As a Loyalty Marketer

By | October 29th, 2017|Digital Marketing|

Not sure what it is, but I've been receiving steady calls and emails from companies that are currently on the hunt, or thinking about launching a search, for a Manager or Director of Loyalty. People not very familiar with loyalty marketing often confuse it with CRM. It's sort of like comparing utility trucks and passengers [...]

Building the Utimate Marketing Team: Target Marketing Interviews Jerry Bernhart

By | July 2nd, 2017|Digital Marketing|

For those who may not have seen it, Target Marketing recently published a cover story on what to look for when building your marketing team. The very insightful piece was written by Heather Fletcher, who is Senior Content Editor at Target Marketing (NAPCO Media) and a freelance reporter with the New York Times. It includes [...]