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Bernhart Associates Executive Search, LLC

507.451.4270   jerry@bernhart.com

Jerry Bernhart

Jerry Bernhart
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jerry@bernhart.com
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Director of Customer Relationship Marketing

Summary:

The Director of CRM will lead the company's efforts to convert interested prospects into loyal, passionate customers. She/he will lead the CRM Marketing team and work closely with the Analytics team to maximize conversion rate and ROI through oversight of a large, database-driven direct mail and e-mail program.
The successful candidate will have leadership expertise in marketing strategy, loyalty programs, and multi-channel CRM with a leading retail, direct mail, consumer or financial services company. She/he will have deep understanding of customer analytics and database marketing using both direct mail and e-mail.

Key Responsibilities:
  • Drive the vision, priority setting and marketing plan development to leverage CRM activities for superior business growth/returns.
  • Develop a multi-channel contact management strategy that maximizes ROI by allowing the customer to get educated, shop and purchase in the channel(s) that are most convenient for him/her.
  • Manage the loyalty program to drive repeat and referral business while building owners' passion.
  • Collaborate with cross-functional peers to ensure that CRM efforts are aligned with the strategic direction of the business.
  • Adeptly translate data into action via insightful strategies, grounded in our business objectives
  • Manage relationships with creative agencies and print/e-mail production groups.
  • Aggressively track - and communicate - program results, and meet or exceed in-going metrics.
  • Grow e-mail address capture rates in all channels.
Qualifications:
  • BA/BS required; MBA desirable.
  • 7+ years of experience managing direct marketing programs, including direct mail and e-mail multi-channel marketing.
  • Rigorous analytic background and ability to constantly monitor results and refine marketing formulas accordingly.
  • Deep knowledge of in all aspects of database marketing, customer analysis, direct marketing and campaign profitability analysis.
  • Adept at communicating complex material in an understandable way.
  • Ability to thrive in fast-paced, evolving retail environment.


mdma
A proud member of many regional and national direct marketing associations, Minnesota Association of Personnel Services, Database Marketing Institute and Advisory Board of Data University.