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Bernhart Associates Executive Search, LLC


Jerry Bernhart

Jerry Bernhart
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Chief Marketing Officer - Leading Multi-Channel Direct Marketer

As a member of the Corporate Governance Team, the CMO is responsible for working with the CEO, President, CFO, COO and Board of Directors in setting the Corporate Strategy and for the effective marketing of all bands to drive profitable top line sales.
The CMO is responsible for ensuring the talent of the Marketing Team will meet both current and future needs of the business as defined by the Marketing Strategy.

Principal Duties and Responsibilities:

  • Works collaboratively on the executive management team for the benefit of the employees, executives, shareholders and the company.
  • Establishes and evaluates Corporate Marketing Objectives
  • Provides strategic insight and guidance for accomplishing corporate objectives
  • Sets overall marketing strategy and metric objectives for the following areas:
    • Promotions
    • Product & Pricing
    • E-Commerce
    • Merchandizing and Analytics
    • Communicates vision and marketing strategy to all areas of the organization


  • Provides leadership and professional interaction for the marketing group
    including a staff of 4 direct and 25 indirect reports
  • Prepares and communicates Human Capital Planning report based on current and future needs of the organization
  • Guides and encourages employees' professional development to meet the
    Human Capital needs of the company
  • Provides leadership and developmental opportunities
  • Actively participates in succession planning to ensure the talent pipeline for all marketing activities is filled
  • Holds functional area Marketing Manages accountable for performance and personnel development

  • Plans, directs and coordinates the marketing of all products and services to ensure marketing strategy and plans meet changing market and competitive conditions.
  • Promotes and services all brands under the Corporate umbrella.
  • Ensures all areas of marketing work together to optimize the overall marketing strategy
  • Develops and oversees budget and resource management
  • Sets performance metrics for staff in terms of benchmarking quality of work, output and success of promotions

Position Requirements:
Knowledge and Experience

  • B.A. in related field and 15+ years experience in a Direct Marketing company (M.B.A. a plus)
  • Knowledge and experience with industry-standard direct marketing practices, including:
  • Circulation management
  • House file management
  • List rentals for prospecting
  • Metric analysis
  • Promotion and list performance
  • Merchandise and analysis
  • Web metrics
  • PPC metrics
  • Promotion development
  • Catalog experience a must
  • Internet marketing a must
  • E-mail promotions
  • Copy writing

Creative guidance

  • Strategic Planning and Vision
  • Bottom line experience with running a business or business unit, including budgeting
  • Understands technological trends that are shaping the direct marketing
  • Customer knowledge
  • Outside agency management
  • Guiding creative development
  • Multi-Brand, Multi-Channel direct marketing


  • Time Management
  • Project Management
  • Internal team communication skills
  • Analytical skills
  • Research skills
  • Interpersonal skills
  • Performance Coaching


  • Ability to research and understand customer needs and attitudes
  • Ability to understand and identify potential opportunities based on market share analysis
  • Ability to interact with and be a part of the executive management team
  • Ability to guide and direct managers to accomplish Corporate objectives
  • Ability to manage multiple, and at times, conflicting objectives
  • Ability to interact positively with the staff to inspire peak performance
  • Able to travel 25%


  • Collaborative
  • Energetic
  • Inspirational
  • Visionary
  • Analytical
  • Intuitive
  • Creative under pressure
  • Disciplined and deadline driven

A proud member of many regional and national direct marketing associations, Minnesota Association of Personnel Services, Database Marketing Institute and Advisory Board of Data University.