marketing

/marketing

Ecommerce and Digital Marketing Hiring Trends – Q1 2016

By | April 17th, 2016|Digital Marketing, eCommerce, marketing|

People ask me every day: How’s the job market for marketers?  What are employers looking for most, and where?  What are the latest ecommerce and digital marketing hiring trends? As a highly visible and veteran headhunter in this space, online as well as offline, I have a pretty good perspective on things. I engage with [...]

A Vice President Marketing Recruiter Shares “Untold” Stories of Candidate Excellence

By | February 6th, 2016|marketing|

A lot has been written recently- white papers, research reports, cover stories, you name it- about the skills and abilities required for success as a modern marketer and the competencies that will be needed in the future. As a Vice President Marketing recruiter who has placed nearly three dozen Vice Presidents of Marketing in the [...]

Digital Marketing Technology: Knowing Your Inner Geek

By | September 4th, 2015|Digital Marketing, marketing|

The advent of digital marketing has had a profound impact on the speed and reach of marketing campaigns.  Back in the days of more traditional marketing, technical skills got a lot less ink on marketing job descriptions than they do today, particularly at the higher levels.  A marketer responsible for print or TV advertising didn't [...]

What Makes A Good Multichannel Marketer?

By | March 14th, 2015|marketing|

In my corporate presentations on talent management, I talk a lot about the value of “A” talent. These are the multichannel marketers who personify the gold standard of exceptional performance and distinguish themselves by consistently delivering outstanding results and inspiring and motivating others. Ranked against their peers, they represent the top 20% of the multichannel [...]