Data Science

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Data Science Skills: The “Softer” Side of Data Science

By | April 5th, 2016|Data Science|

Recently, McKinsey & Company issued a report entitled “Using marketing analytics to drive superior growth.”  Marketers already know how the development of more advanced analytical tools in recent years has given them a big boost in their decision-making firepower. But this particular report had a talent angle to it, which of course caught my attention. [...]

The Rise of the Data Scientist in Digital Marketing

By | February 19th, 2016|Data Science|

Back in the early 1990's when catalogers and direct mailers roamed the earth, I literally built my up-start executive search practice placing data analysts and statisticians. I recognized a hot niche when I saw it. In my direct marketing hiring surveys which I conducted for more than 12 years, these Captains of Correlation regularly led [...]