Jerry

/Jerry Bernhart

About Jerry Bernhart

Jerry Bernhart is founder and principal of Bernhart Associates Executive Search, LLC, a preeminent executive search firm specializing in multichannel direct marketing, digital marketing, ecommerce and CRM, serving clients ranging from start ups to Fortune 50. Jerry Bernhart is a recognized thought leader and widely followed LinkedIn writer on recruitment and talent development in these specialized marketing disciplines, and is author of the critically acclaimed "Careers in eCommerce and Digital Marketing," the first book of its kind on career preparation and present/future opportunities within the major specialties of ecommerce and digital marketing. Available in the Kindle Store on Amazon. He's also a contributing author to MarketingProfs, Loyalty360, DM News, AdAge, Multichannel Merchant and other leading marketing publications, and his writings on best practices in hiring and talent management appear throughout the web. Jerry has placed more than 450 B2C and B2B marketers with clients of all sizes and across all major industries since 1990. Jerry's blog features insights and fresh perspectives from one of the nation's leading recruiters in digital, ecommerce and multichannel direct marketing.
Email: jerry@bernhart.com

Adapting Corporate Culture When Hiring a Digital Marketing Leader

By | December 24th, 2017|Digital Marketing|

I write a lot about the importance of cultural fit when it comes to recruiting and placing a digital marketing leader. It was important when I first started recruiting senior marketing leaders some 28 years ago, and it is important today. In fact, candidates as well as employers tell me that in this age of [...]

The Vice President Digital Marketing Comes of Age

By | November 26th, 2017|Digital Marketing|

No doubt about it- 2017 has been a banner year for Vice President Digital Marketing candidates. The number of searches I conducted was up considerably over 2016 with the majority of them newly created roles rather than just replacements, which of course speaks to the growing importance of digital commerce in overall business strategy. Salaries for [...]

Tales From the Black Hole: Three Decades of Mind-Twisting Stories as a Marketing Recruiter

By | November 26th, 2017|Digital Marketing|

Next week, CNBC premiers a new series called “The Job Interview.” It brings viewers inside the office as real employers conduct real interviews with real candidates. If the producers need any show ideas, I would be an excellent script advisor. After nearly three decades as an independent marketing recruiter and more than 550 marketing recruiter [...]

Digital Marketing Career Path: Transitioning from Agency to Brand Side

By | November 24th, 2017|Digital Marketing|

As a digital marketer, you have multiple options when it comes to your digital marketing career path: Agencies, brands, or going your own way. The go-it-alone crowd is still a small minority. Most marketers will find themselves either working on the agency/services side, or on the client side. In my book, “Careers in Ecommerce and Digital [...]

Interview Prep: Having Basic Marketing Automation Skills

By | November 20th, 2017|Digital Marketing|

Recently a Director-level digital marketing candidate I’ve been working with wanted to know if she should take classes to bring her marketing automation skills up to speed before she begins a serious job search. Her question went something like this: “Should I take classes to become a power user of specific marketing automation tools such [...]

Holiday Digital Marketing and Ecommerce Hiring: The Most Wonderful Time of the Year

By | October 29th, 2017|Digital Marketing|

You might think that the last few months of the year would be a slow time for digital marketing and ecommerce hiring. After all, for many businesses, particularly those that sell consumer products, the crazy season is about to begin. But you might be surprised to know that the October through December period traditionally is [...]

The Growing Demand for B2B Digital Marketing and Ecommerce Specialists

By | October 29th, 2017|Digital Marketing|

People often ask me: What trends am I seeing these days in the recruitment and hiring of digital commerce leaders? One definitely stands out: The steady rise in B2B digital marketing and ecommerce hiring. McKinsey reports that two-thirds of businesses surveyed said digital engagement of customers is among their top three strategic priorities. Look at [...]

As CRM Enters its Third Decade, Demand for the Vice President of CRM is as Strong as Ever

By | October 29th, 2017|Digital Marketing|

As I embark on yet another search for a Vice  President of CRM, I once again observe the growing, widespread adoption of CRM as a top strategic business priority. When I first started recruiting in this space in 2001, the acronym CRM was about as well known as API. We can all thank Fred Newell, [...]

Digital Marketing and Ecommerce Career Profression

By | October 29th, 2017|Digital Marketing|

Many are aware that I schedule counseling sessions on Clarity.fm where I offer suggestions on resume construction and LinkedIn profiles, as well as digital marketing and ecommerce career progression. I am often asked: What is the one question candidates ask me the most? This one, BY FAR: “I feel stuck. How do I get to [...]

Success As a Loyalty Marketer

By | October 29th, 2017|Digital Marketing|

Not sure what it is, but I've been receiving steady calls and emails from companies that are currently on the hunt, or thinking about launching a search, for a Loyalty marketer, both Manger and Director-level. People not very familiar with loyalty marketing often confuse it with CRM. It's sort of like comparing utility trucks and [...]