Monthly Archives: November 2017

//November

The Vice President Digital Marketing Comes of Age

By | November 26th, 2017|Digital Marketing|

No doubt about it- 2017 has been a banner year for Vice President Digital Marketing candidates. The number of searches I conducted was up considerably over 2016 with the majority of them newly created roles rather than just replacements, which of course speaks to the growing importance of digital commerce in overall business strategy. Salaries for [...]

Tales From the Black Hole: Three Decades of Mind-Twisting Stories as a Marketing Recruiter

By | November 26th, 2017|Digital Marketing|

Next week, CNBC premiers a new series called “The Job Interview.” It brings viewers inside the office as real employers conduct real interviews with real candidates. If the producers need any show ideas, I would be an excellent script advisor. After nearly three decades as an independent marketing recruiter and more than 550 marketing recruiter [...]

Digital Marketing Career Path: Transitioning from Agency to Brand Side

By | November 24th, 2017|Digital Marketing|

As a digital marketer, you have multiple options when it comes to your digital marketing career path: Agencies, brands, or going your own way. The go-it-alone crowd is still a small minority. Most marketers will find themselves either working on the agency/services side, or on the client side. In my book, “Careers in Ecommerce and Digital [...]

Interview Prep: Having Basic Marketing Automation Skills

By | November 20th, 2017|Digital Marketing|

Recently a Director-level digital marketing candidate I’ve been working with wanted to know if she should take classes to bring her marketing automation skills up to speed before she begins a serious job search. Her question went something like this: “Should I take classes to become a power user of specific marketing automation tools such [...]