Monthly Archives: October 2017

//October

Holiday Digital Marketing and Ecommerce Hiring: The Most Wonderful Time of the Year

By | October 29th, 2017|Digital Marketing|

You might think that the last few months of the year would be a slow time for digital marketing and ecommerce hiring. After all, for many businesses, particularly those that sell consumer products, the crazy season is about to begin. But you might be surprised to know that the October through December period traditionally is [...]

The Growing Demand for B2B Digital Marketing and Ecommerce Specialists

By | October 29th, 2017|Digital Marketing|

People often ask me: What trends am I seeing these days in the recruitment and hiring of digital commerce leaders? One definitely stands out: The steady rise in B2B digital marketing and ecommerce hiring. McKinsey reports that two-thirds of businesses surveyed said digital engagement of customers is among their top three strategic priorities. Look at [...]

As CRM Enters its Third Decade, Demand for the Vice President of CRM is as Strong as Ever

By | October 29th, 2017|Digital Marketing|

As I embark on yet another search for a Vice  President of CRM, I once again observe the growing, widespread adoption of CRM as a top strategic business priority. When I first started recruiting in this space in 2001, the acronym CRM was about as well known as API. We can all thank Fred Newell, [...]

Digital Marketing and Ecommerce Career Profression

By | October 29th, 2017|Digital Marketing|

Many are aware that I schedule counseling sessions on Clarity.fm where I offer suggestions on resume construction and LinkedIn profiles, as well as digital marketing and ecommerce career progression. I am often asked: What is the one question candidates ask me the most? This one, BY FAR: “I feel stuck. How do I get to [...]

Success As a Loyalty Marketer

By | October 29th, 2017|Digital Marketing|

Not sure what it is, but I've been receiving steady calls and emails from companies that are currently on the hunt, or thinking about launching a search, for a Loyalty marketer, both Manger and Director-level. People not very familiar with loyalty marketing often confuse it with CRM. It's sort of like comparing utility trucks and [...]