Monthly Archives: June 2017

//June

Digital Marketing and Ecommerce Recruiting Trends: A Report from the Trenches

By | June 25th, 2017|Digital Marketing|

As I close the books on Q2, I’m looking back on a quarter that was considerably more active than normal. Typically after the holidays, activity on the executive search front tends to ratchet down for a month or so while everyone catches their breath. Not so in the world of digital commerce this year. The [...]

Future of the Chief Marketing Officer: The Growing Importance of “Technology-Speak”

By | June 25th, 2017|Digital Marketing|

Even after more than 25 years of recruiting C-level marketers, each time I place one I learn a lot. I learn not just what skills and qualities companies are looking for in these captains of commerce, but I also glean valuable insight into why candidates fail to make the final cut. You’ll find plenty of [...]

Rethinking the Digital Marketing Job Description: Don’t Rely on “Must Haves”

By | June 25th, 2017|Digital Marketing|

It’s a rare hiring manager who doesn’t tell me that he or she wants the best and the brightest candidate for their open positions. Of course. No one wants to settle for second banana. Problem is, a traditional digital marketing job description with its shopping list of required qualifications and specific platform "must haves" can [...]

Your Digital Marketing Career: Making the Resume “Black Hole” a Little Less Black

By | June 25th, 2017|Digital Marketing|

A lot can happen in 30 years, particularly when it comes to technology in the recruiting industry. In the late 1980’s, there WAS no technology. There WAS no such thing as a digital marketing career.  State of the art was 3X5 index cards in plastic boxes. That was pretty much my “Salesforce” of the day [...]

As the World Churns: 2017 Becoming a Year of Digital Marketing Transformation

By | June 14th, 2017|Digital Marketing|

Last fall, Forrester issued a set of predictions for 2017 in its report, “Dynamics That Will Shape The Future In The Age Of The Customer.” Among other things, the research organization predicted that 2017 would be a year of widespread digital marketing transformation and restructuring. Check that box: Fully half of my searches this year [...]