Monthly Archives: February 2017

//February

Bernhart Associates Working Knowledge: The CMO of the Future

By | February 18th, 2017|Digital Marketing|

As I come off another CMO search, and think about what the CMO of the future will look like, it reminds me of the discussion I had with the CEO client during my initial intake meeting about how these roles have dramatically transitioned during my recruiting career.  We all know how changes in consumer behavior [...]

The Digital Marketing Manager: The “Sweet Spot” of Digital Commerce

By | February 12th, 2017|Digital Marketing|

People often ask me: What type of ecommerce and digital marketing talent are employers looking for the most these days? The short answer is that they’re looking for everything, from SEO experts and email specialists, to thought leaders who can help transform more traditional companies into digital businesses. But if you measure it by the [...]

Facebook Earnings Underscores the Importance of Mobile Marketing Skills

By | February 4th, 2017|Digital Marketing|

Recently, I had occasion to meet with a long-time associate of mine who currently runs a $200 million dollar multichannel consumer products company. He was proud to share that under his watch, their ecommerce business had tripled in just under three years to nearly $90 million dollars.  Nearly one-half of that business, he added, was [...]