Monthly Archives: November 2016

//November

The Growing Need to Fill Digital Marketing Agency Jobs- Positions That are in Greatest Demand

By | November 9th, 2016|Digital Marketing|

Candidates often ask me: Where do I see the strongest demand for talent on the agency side?  That’s a timely question with clients preparing their marketing strategies and budgets for 2017.  Several years ago while conducting research for my book, “Careers in Ecommerce and Digital Marketing,” I prepared a grid for digital marketing agency jobs, [...]

Words of Advice from a Leading B2B Digital Marketing Recruiter: What to Look For in B2B Digital Leaders

By | November 6th, 2016|B2B Digital Marketing|

Most of the US economy is driven by consumer spending as opposed to B2B or BtoG (government), so B2C commands the lion share of ecommerce and digital marketing spend. But as this B2B digital marketing recruiter looks back on 2016, fully half of the searches I conducted this year for ecommerce and digital marketing leaders [...]

Exclusive: The President of Brookstone Reveals His Secret To Success in Ecommerce and Digital Marketing

By | November 5th, 2016|Digital Marketing|

The recent headline in Internet Retailer said it all:  Brookstone Hires an Ecommerce Veteran As Its New CEO. How cool. An ecommerce guy gets the top spot at an iconic retailer. I’m sure that was an inspiring announcement for VP’s of Ecommerce everywhere who aspire to the C-Suite and ultimate success in ecommerce. For the [...]

The Advantages Of Digital Marketing Freelancing While Working Full-Time

By | November 3rd, 2016|Digital Marketing|

Response from employer after I submitted a candidate for a Digital Marketing Director position: “Strong candidate, but it appears he’s doing work on the side. We have a policy here that prohibits outside digital marketing freelancing. I want someone who’s going to focus their full attention on my business. I’m going to pass.” I realize [...]