Monthly Archives: June 2016

//June

Key Questions for Designing Digital Marketing Organizational Structure

By | June 18th, 2016|Digital Marketing|

Clients that have had more traditional marketing models often ask me: How should we organize for digital? Should we treat it as a completely separate functional unit, or should we integrate it into our existing marketing team? Or, in the case of billion dollar corporations, should we air drop digital experts into multiple business units [...]

The Rise of the Chief Digital Officer (aka “Cultural” Digital Officer)

By | June 12th, 2016|Digital Marketing|

With the recent completion of a Chief Digital Officer search, I thought it would be timely to examine the growing demand for CDO’s (the rise of the Chief Digital Officer), and how success in these senior leadership roles is defined. I know that among the IR-500,  about a half-dozen e-tailers have added this position in [...]

The Vice President Ecommerce: Wizards of the Modern Marketing Era

By | June 11th, 2016|eCommerce|

For the first time, I am recruiting and placing Vice President Ecommerce leaders who are card-carrying members of the 15 year-club, those who have at least 15 years of experience or more with dot-coms. I am matching them up with a growing number of businesses that are asking for a different kind of ecommerce talent.  [...]