Monthly Archives: February 2016

//February

B2C Versus B2B: The Narrowing Skills Gap

By | February 29th, 2016|B2B Digital Marketing|

There was time not too long ago when B2C versus B2B, from a recruiting perspective, were viewed as distinctly different disciplines requiring totally different skill sets. One was a cat, one was a dog. It was a rare occurrence when I placed someone with almost all B2C background into a strictly B2B position. But B2B [...]

Loyalty Marketing: Looking For More Than Required Skills in 2014

By | February 22nd, 2016|Loyalty Marketing|

In January, 2014, the following by-lined article appeared on Loyalty360, receiving thousands of views, shares and likes. It is reproduced here for your convenience. As a recruiter who has specialized in loyalty marketing for more than 20 years, I’ve worked from literally thousands of CRM and loyalty-related job descriptions and written dozens of them myself.  [...]

The Rise of the Data Scientist in Digital Marketing

By | February 19th, 2016|Data Science|

Back in the early 1990's when catalogers and direct mailers roamed the earth, I literally built my up-start executive search practice placing data analysts and statisticians. I recognized a hot niche when I saw it. In my direct marketing hiring surveys which I conducted for more than 12 years, these Captains of Correlation regularly led [...]

Opportunities in Paid Search

By | February 17th, 2016|Paid Media|

Recently, I’ve been receiving emails from recent college grads asking me about the future outlook and job opportunities in paid search. also referred to as PPC. I’m here to tell you that the “outlook” is NOW- the field is on fire. I’m also here to tell you that it’s not a job for everyone, so [...]

Looking for a SEO Manager? Here Are Some Key Questions You Need To Ask

By | February 11th, 2016|Earned Media (SEO)|

When it comes to recruiting and hiring a SEO Manager, there's a lot more to look for than what's written on a job description. But not all hiring managers have a genuine knowledge of SEO to be able perform effective candidate triage. In fact, most don't. What usually comes to mind are basic questions that [...]

Looking To Hire Hard-To-Find Ecommerce or Digital Marketing Talent? Now’s the Time for Digital Marketing Recruiting

By | February 9th, 2016|Digital Marketing, eCommerce|

If you’re a hiring manager, you may not realize it but you’re staring a rare opportunity in the face. Believe me, after being in the executive search business for more than 27 years and surviving multiple recessions, a dot-com bust, market meltdowns, you name it, I recognize a good window of opportunity for landing hard-to-find [...]

Thinking about Careers in Ecommerce and Digital Marketing? The Time Is Now!

By | February 8th, 2016|Digital Marketing, eCommerce|

The outlook for careers in ecommerce and digital marketing has never been brighter. Just one generation ago, the internet was an obscure network of large computers used only by a small community of academic enthusiasts. Barely a handful of visionaries at the time predicted that someday the World Wide Web would play a major role [...]

A Vice President Marketing Recruiter Shares “Untold” Stories of Candidate Excellence

By | February 6th, 2016|marketing|

A lot has been written recently- white papers, research reports, cover stories, you name it- about the skills and abilities required for success as a modern marketer and the competencies that will be needed in the future. As a Vice President Marketing recruiter who has placed nearly three dozen Vice Presidents of Marketing in the [...]