Monthly Archives: August 2015

//August

Defining Excellence on a Chief Marketing Officer Job Description in the Digital Age

By | August 16th, 2015|Executive Level|

Look up the word "change" in the dictionary, and you just might redirected to see "Chief Marketing Officer." As if the role of the Chief Marketing Officer isn't big enough, the responsibilities of the modern CMO continue to evolve and broaden. All you have to do is look at a typical Chief Marketing Officer job [...]

Hiring an SEO Manager? Here Are Some Key Questions You Need To Ask

By | August 11th, 2015|Earned Media (SEO)|

When it comes to recruiting and hiring an SEO Manager, there's a lot more to look for than what's written on a job description. But not all hiring managers have a genuine knowledge of SEO to be able perform effective candidate triage. In fact, most don't. What usually comes to mind are basic questions that [...]