Monthly Archives: March 2015

//March

Where to Find Digital Marketing Jobs

By | March 27th, 2015|Digital Marketing|

Welcome to the digital marketing job revolution, and the explosion of digital marketing jobs! Companies are paring back their budgets for traditional advertising and allocating more marketing dollars to digital. Traditional ad campaigns are increasingly offering extended content on the web. Practically every print ad, catalog, and television commercial is driving customer engagement online. Even [...]

Coming to a Media Company Near You: Director of Video Strategy (Content Marketing Manager)

By | March 27th, 2015|Video|

First off, I’ll be frank: I think I’ve seen this title on a resume maybe only 2 or 3 times, and I’ve never been contacted by an employer to help recruit one. Content Marketing Manager is much more common. That said, video content as a marketing tool is undergoing a meteoric rise: A new report [...]

What Makes A Good Multichannel Marketer?

By | March 14th, 2015|marketing|

In my corporate presentations on talent management, I talk a lot about the value of “A” talent. These are the multichannel marketers who personify the gold standard of exceptional performance and distinguish themselves by consistently delivering outstanding results and inspiring and motivating others. Ranked against their peers, they represent the top 20% of the multichannel [...]

The Rise Of The Customer Experience Officer

By | March 14th, 2015|Customer Experience Officer|

The need for a Customer Experience Officer (CXO) arose alongside the “empowered consumers” phenomenon. As shoppers continue to take control of when and how they engage with a brand, the need to provide a pleasant experience across all channels has become the price of doing business. When an organization names a Customer Experience Officer, the [...]

Hot New Jobs of the Digital Era- The Rise of the Chief Privacy Officer

By | March 12th, 2015|Chief Privacy Officer|

In 2004, U.S. Secretary of Education Richard Riley made a startling prediction: “None of the top 10 jobs that will exist in 2010 exist today.”How right he was.In just this past year alone, I have placed candidates with such titles as “social media manager,” “chief data scientist,” and “blogger,” titles that weren’t even around when [...]

How To Succeed in Digital Marketing Sales

By | March 10th, 2015|Sales|

Nothing happens until something is sold. Despite this being a worn cliché, it’s certainly true, and that’s why sales positions, including digital marketing sales, are frequently high up on lists of the best or most rewarding careers. Even in today’s digitized world, commerce still depends on human touch and people skills. Author and motivational speaker Brian [...]

The Growing Need for Digital Marketers

By | March 1st, 2015|Digital Marketing|

Digital marketing is at the vortex of marketing change. It’s cutting edge. It’s exciting. It’s effective. Regardless of the position an employee is in, digital marketing offers daily opportunities to learn and try new things.
 As a veteran digital marketing recruiter I learn new things every day. Several factors make digital marketing an attractive career [...]