Monthly Archives: February 2015

//February

So You Want To Go Into Digital Marketing And Ecommerce Consulting?

By | February 26th, 2015|Consulting|

You’ve decided to take the plunge and start a digital marketing and ecommerce consulting practice. Your decision to go it alone might have been the result of months of deep soul searching or some sagacious advice from those you know and trust. Or perhaps you’re there because you lost your last job due to downsizing [...]

Welcome!

By | February 22nd, 2015|Digital Marketing|

Intetested in staffing higher performance digital marketing teams? Looking for ways to more effectively qualify your digital marketing candidates for the right fit?  Want to explore the growing number of digital marketer career options? If any of these describe you, you've come to the right place. Welcome to the Bernhart Associates ecommerce and digital marketing [...]

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Digital Media Jobs Have a Very Bright Future

By | February 19th, 2015|Digital Marketing|

Long before there were mobile phones or tablets, long before there were PC’s or Mac’s, and long before there were any digital media jobs, there was a hand held cone shaped device called the megaphone. You still see them occasionally used by cheerleaders at high school or college football games, but that’s about it. The [...]

Ecommerce Candidates: Know Thy Ecommerce Brand

By | February 19th, 2015|eCommerce|

Not everyone who currently works in ecommerce or who wants to pursue ecommerce as a career has an MBA or a business degree and studied brand marketing in school. In fact, most didn't. Many come from IT backgrounds, and I've seen many others transition into ecommerce from far-removed careers such as law, teaching and retired [...]

Digital Marketing Skills: What Employers Are Looking For in 2015

By | February 19th, 2015|Digital Marketing|

In December 2013, I wrote a by-lined piece for MarketingProfs on the top digital marketing skills that employers would be looking for in digital marketers in 2014. It went on to receive thousands of views and became a blueprint for many smaller companies that were relatively new to the online world and looking for guidance [...]

Starting Your Digital Marketing Career: Digital Marketing Agency Jobs

By | February 19th, 2015|Digital Marketing|

When I look at the resumes of those who now hold senior leadership positions in digital marketing, many got their first break working with an agency in various digital marketing agency jobs. Digital agencies blend creative with the latest online technology, usually in the context of integrated, sales-oriented campaigns. They run the gamut from global organizations [...]

A Golden Era for Digital Marketing and Ecommerce Job Opportunities

By | February 19th, 2015|Digital Marketing|

Digital marketing and ecommerce job opportunities have never been brighter. Indeed, digital marketing knowledge has become a "must-have" skill set in the marketing profession. One need look no further than online job posting sites to see firsthand the scope of opportunities that exist today. Enter "digital marketing" in the job search engine indeed.com, you'll get [...]

Digital Analytics: A Career of the Future

By | February 19th, 2015|Digital Analytics|

In its latest list of the "100 Best Jobs", US News and World Report ranks occupations based on a number of criteria, including ability to learn and grow, job prospects, work-life balance and compensation. Among the 100 titles listed, no fewer than six include the word "analyst", and several of them have direct ties to [...]

The Coming of the Chief Digital Officer

By | February 19th, 2015|Digital Marketing|

It takes an expert to manage the opportunities, the strategies, and the challenges that businesses face in the digital era. Keeping up with fast-changing technology and consumer behavior is a full-time job. Enter the chief digital officer, a high-level position that is becoming increasingly common among multinational corporations in publishing, entertainment, retail, and hospitality, all [...]

Looking for a Social Media Manager? Here’s Your Checklist

By | February 19th, 2015|Social Media|

There’s a solid business case for social media activity: Consumers like engaging with a “social brand.” A study by Social Media Link found that consumers trust product recommendations from people they know almost twice as much as they trust what they see and hear on traditional media and advertising. In fact, customers are starting to [...]